Meet the CEO: Kevin Ross

Monday, 22 December 2014 03:11 Written by  Ikeda Lockhart

After a ten-year-old boy listened to “Midnight At The Oasis” by Maria Muldaur on the radio in his California home, a CEO was born. Kevin Ross, CEO of TwoGuard Media Group-Music & Brand Marketing, was amazed at his connection with the instruments and melody of the song.

“I could feel myself in the desert under the stars,” he said. “I became a student and a collector.”

Ross’ passion opened the door to Motown Records as the National Singles Sales Manager, and three years later, he became the Midwest Regional Director of Promotions in Chicago. He reminisced on the moment that changed his life: “When Stevie Wonder asked me why I was so nervous, I knew this is what I was supposed to do.” Ross promoted different genres of music and continued to learn the industry through experience and mentorship.

After Motown Records, he worked for Warner Brothers and Capitol Records promoting seasoned artists. With years of experience in the industry, and surviving several lay-offs, he decided to step out on faith and start his own label and promotions company headquartered in Chicago. His current artists are Erica Campbell, Michelle Williams and Tyrese Gibson, to name a few.

His many years in the music business have taught the CEO a few valuable lessons.

“I learned three lessons,” Ross said. “Artists should not have fear that someone will get what they have. If everyone works together, the opportunities are endless. Secondly, lack of knowledge on how the industry works can be crippling. Lastly, patience is inevitable. You have to love it. Be in it. And be prepared for it!“

Ross can be contacted at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Ikeda Lockhart

Ikeda Lockhart

Ikeda Lockhart is a journalist, publicist and entrepreneur. She is passionate about the advancement of her clients through image consulting, crisis management, and media relations. She has a bachelors in English and a masters in journalism.

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