“I could feel myself in the desert under the stars,” he said. “I became a student and a collector.”
Ross’ passion opened the door to Motown Records as the National Singles Sales Manager, and three years later, he became the Midwest Regional Director of Promotions in Chicago. He reminisced on the moment that changed his life: “When Stevie Wonder asked me why I was so nervous, I knew this is what I was supposed to do.” Ross promoted different genres of music and continued to learn the industry through experience and mentorship.
After Motown Records, he worked for Warner Brothers and Capitol Records promoting seasoned artists. With years of experience in the industry, and surviving several lay-offs, he decided to step out on faith and start his own label and promotions company headquartered in Chicago. His current artists are Erica Campbell, Michelle Williams and Tyrese Gibson, to name a few.
His many years in the music business have taught the CEO a few valuable lessons.
“I learned three lessons,” Ross said. “Artists should not have fear that someone will get what they have. If everyone works together, the opportunities are endless. Secondly, lack of knowledge on how the industry works can be crippling. Lastly, patience is inevitable. You have to love it. Be in it. And be prepared for it!“