NEW Digital Launch: Purple Vain Boutique

Wednesday, 02 July 2014 01:59 Written by  Dana Weems

Ladies, if you’re ready to shop for trendy and exclusive pieces, shop at the new Purple Vain online boutique. GlossMagazineOnline’s (GMO) writer Dana Weems sat down with its brand manager to get the details on everything Purple Vain.

As unique as its name, the online brand embodies a unique style for the woman who makes a statement without saying a word.

When you think of the virtual shop, think of glamour fun, exclusivity and exciting fashions. Above all, Purple Vain offers individuality. For those guaranteed pieces you can use to compliment others in your wardrobe that make noise and make you stand out in the crowd, Purple Vain is your one stop shop. You can find accessories from earrings to bags to accent that dress for a special occasion.

Where does its name come from? Well, purple represents royalty and elegance while the word ‘vain’ is both relative and independent of its meaning.

“It’s often considered a negative connotation but it is also positive,” says Crystal Ermon, Purple Vain’s brand manager.

As far the site is concerned, ‘vain’ is being aware of one’s outward appearance and being glamorous, but also caring about presenting your best self to make you feel good about yourself.

“You know you only get one first impression and why not make it worthwhile?” Crystal adds. “Why not make it great? Why not make that first impression like: “Who is this girl?”

So, who is the Purple Vain girl? She is fashion forward, ahead of the trend, ambitious and she likes to look her best.

“She’s simply one of those pioneers when it comes to fashion,” the brand manager comments. “She has to make her own statement before others get it. They’ll follow along, but she’s got to make the first step. She’s going to wear something that everyone is going to question, but later on they’ll say, ‘I get it.’”

Crystal also says what sets this online store from all others is that it’s like art—it’s never finished—learning Purple Vain’s customers and what they like most will ensure there is always something to add.

You can find quality, yet reasonably, priced pieces on the site at a price point from $35 to $100. If you’re worried about spotting someone in one of your favorites, there’s no need to fret because there’s a limited availability of each piece.


Explore the experience at


Filing Purple Vain under FAB,

Signed Dana...


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Dana Weems

Dana Weems

Dana Weems is a contributing writer and a fashion/beauty columnist for GMO. A Chicago native, Dana earned a MA in journalism from Columbia College Chicago and a BA in broadcasting with an emphasis in broadcast news from Grand Valley State University. She’s interned and worked at WLS-TV; ABC 7 Chicago’s entertainment show Windy City LIVE. Still freelancing, Dana has written for news sites, public affairs-based publications, fashion websites and other organizations.

She can be contacted at and