In 2006, she ended her first marriage and stopped eating meat. The next year, Avraham decided to stop eating cheese to live a vegan lifestyle. In 2008, she changed her first name to Matanah (Hebrew for “gift of God”).
“I felt like I wasn’t really living,” she comments.
Fed up and frustrated with not spending enough time with her first child because of her career, Avraham says she decided to leave corporate America and never look back. After falling in love with her second husband and giving birth to her second child in Israel in 2009, Avraham says she discovered a new career – entrepreneurship.
With a financial background that started at the age of 19, Avraham utilized that knowledge and coupled it with her lifestyle to give life to Virtuous Woman Productions, which includes vegan catering, Afro-centric designs in accessories and clothing.
Avraham chose to utilize the virtuous woman described in Proverbs 31 as the basis of her business she established this summer because she says it’s the woman she strives to be.
Her transition from executive to entrepreneur wasn’t an easy one.
“It was difficult at first to start my own company as a wife and mother,” admits Avraham. “But my husband is the main reason I was able to start my business. He taught me the ability to be free and how to keep moving forward. 
Avraham advises other women who are thinking about entrepreneurship to find something they love and something that can help the community.
“Get some momentum and everything will fall into line and into its season,” she adds. “Being happy at the end of the day is what we all strive for.”
Future plans for the company include incorporating a baby vegan website and working with young girls in the community in various capacities.
Avraham adds she’d like to spread the ability to be free to other women through her company.
“I would love to enable sisters to use their artistry to make a profit as well,” she says. “The company can develop into an organization that showcases the talent of women.”
Avraham recalls working long hours and how it affected her first child when she worked for corporate America. She wants other women to have an option to make money and have the opportunity to spend more time with their children.
“I want women to be able to generate an income, use their creative skill sets and be mothers to their children,” she says.
For more information visit the Virtuous Woman Productions website.
