Young Entrepreneur: Ari the Heiress

Sunday, 10 July 2011 04:10 Written by  Brittany Rodgers

Accomplishing goals and dreams at a young age is something Ariana Pierce, also known as Ari the Heiress, has done and is continuing to do. Her nail polish line, Superstar Nail Lacquer, was launched when she was 18 years old with her mother Dr. Stacia Pierce. She has written six books, hosts an annual teen conference in May and also has an online accessory store. Ariana shares her experience with GlossMagazineOnline (GMO) of being a CEO of a popular nail polish line and balancing her business while being a full-time student.

GlossMagazineOnline (GMO): Tell me about yourself.

Ariana Pierce: I am the owner the nail polish company, Superstar Nail Lacquer. I’m 21 years old and a student Michigan State University. My major is marketing.

GMO: As a child, what were some of your hobbies?

Ariana: As a child, I loved having a business. I think that’s why I am an entrepreneur today. I always had lemonade stands, or I would create my own plays and make my family and friends pay to get tickets to my show.

GMO: What made you decide to write the book, Total Success for Teens. How is it different from the average teen book?

Ariana: Total Success for Teens was my way of helping to inspire other young people to start living their dreams now and not later. I shared my story about getting all A’s in high school and how I was successful as a teen. What makes this book different is that I wasn’t just writing a book for people to read, but it really inspired them to take action.

GMO: When did you launch Superstar Lacquer? Why nail polish?

Ariana: I launched my nail lacquer three years ago. I wanted to do nail polish because it’s an affordable, fashionable and posh item for every girl. I wanted to be in the fashion industry, but I didn’t want to just be another clothing designer. I knew nail polish was the perfect item.

GMO: How much is the polish, and where can it be purchased?

Ariana: The polish is fast drying, eco-chic and fashionable for only $10. It can be purchased at my online store at


GMO: What was the hardest part about starting your own business?

Ariana: The hardest part about starting my business was establishing myself as an expert in the nail polish industry at such a young age. I had to meet with people three times my age. I had to let them know that I knew my business, and I was here to stay.


GMO: How does it feel being a CEO and also a student? How do you balance the lifestyle?

Ariana: I love being a student and CEO at the same time. It keeps me on my toes and relevant with what’s hot with college students or young people. I balance both by putting school first. It’s my number one priority, so I make sure to get my homework done early in the week so I can travel and work on the weekends.


GMO: What are some tips you would give young girls to be successful?

Ariana: Find a mentor or coach who will guide you to success. Mentors can see your strengths and weaknesses and lead you in the right direction. Also, read up on your craft and know the ins and outs of the business.


GMO: I noticed that you also have a blog. Would you consider yourself a blogger? What are some specific topics you like to blog about?
Ariana: Yes, I consider myself a blogger since that’s what I love to do. It’s not a gossip site, but I love to blog about fashion and nails. I also keep my readers updated on what’s happening in my life.


GMO: What are some future goals you would like to accomplish?

Ariana: I want to continue to grow my nail polish company. My major is in marketing so I want to help other companies create marketing strategies and become global. There are plenty of other things I would love to accomplish as well.


You can reach Ariana on Facebook by joining her fan page at: or on Twitter @aritheheiress. You can also sign up for her newsletter to receive The Billionheir’s Report at


Brittany Rodgers

Brittany Rodgers

Brittany Rodgers is a graduate of Columbia College Chicago with a Bachelor of Arts in journalism. She has written for a variety of publications, including The Chicago Tribune and Chicago Defender newspaper. She also is a blogger and enjoys social media.

Brittany can be contacted at