Orlando Dixon, an independent recording artist and former contestant on season 4 of NBC TV’s The Voice, is on a mission to uplift and celebrate the lives of black boys and men.
BlackBoyJoy Apparel is the name of a new clothing brand he has created that seeks to highlight the black male experience in a positive light. The initial launch includes t-shirts, tank tops and hats that creatively use the hashtag “#BlackBoyJoy” with a bitmoji of a black male and lyrics from an original song written and produced by Orlando titled, “#BlackBoyJoy.”
“#BlackBoyJoy was written, produced and released in 2016 as a powerful statement to encourage black males to keep striving and pushing for excellence in spite of the negative stereotypes and media coverage often placed on their shoulders. The development of the BlackBoyJoy Apparel clothing brand takes that premise one step further as a tangible representation of Orlando’s vision.
In speaking about the inspiration behind this new clothing brand (and the song), Orlando says, “I have always wanted to create art that speaks to the human condition. In the current racial climate we are experiencing, I want to empower and uplift the lives of black boys and men because so many of us are on the receiving end of racial injustice and oppression. We’ve come a long way, but there’s evidence every day that we still have a long way to go. If there is something I can do to help push the dial forward, then I am happy to take that role; and it is my hope that this clothing brand and the song will do that.”
The line launched on Aug. 1. For more information on BlackBoyJoy Apparel and Orlando Dixon, visit www.orlandodixon.com, and to listen to “#BlackBoyJoy” click here.
About Orlando Dixon
A native of the Washington, D.C. area, Orlando Dixon’s musical journey has been a melting pot of experiences. At the age of 15, he was offered an artist development deal with a major label. After graduating from Berklee College of Music at 22, he began to focus his attention on songwriting and vocal production. His credits include a top 20 record on Billboard’s Urban AC chart, as well as working with artists such as Regina Belle, K. Michelle, Zac Brown Band, and an appearance as a background vocalist on The Tonight Show with Jimmy Fallon. One of his most memorable achievements thus far has been his time as a contestant on Season 4 of NBC TV’s The Voice, where he was a member of both Team Usher and Team Adam, moving forward one battle shy of the live playoffs. Now with the release of his recent single, “#BlackBoyJoy,” Dixon is hoping to continue making strides with his message, and further solidify his place in the industry.
--
For Media Inquiries contact:
Carroll Grant / 301-461-0904
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
